While a fast-loading site on desktop is important, mobile devices are the most common way to access the web. Mobile networks are slower, and phones are less powerful than desktops – so a site that’s fast on a desktop machine can crawl on a phone.

This can impact your bottom line: when page load time increases from 1 second to 5 seconds, the probability of a user abandoning your page rises by 90% (Google). People are impatient and unwilling to wait for a slow web page. Latency costs you money, so that’s where a CDN and Website Acceleration Suite can help.

The free Hetacloud CDN reduces latency through its edge caching and optimizes your website content for snappy, responsive page loads.

Google’s messaging about site speed couldn’t be more clear: fast sites rank higher, and slow sites may receive a penalty. Site speed has become increasingly important to ranking on all search engines’ results pages.

A search engine wants to be popular. It can only achieve that by giving users results that satisfy them. If you click a link that doesn’t load quickly, you’re more likely to return to the search results and try an alternative. That alternative might be a competitor, and the search engine could rank that competitor higher next time. So you could lose ranking, as well as a sale.

Our CDN and website optimization tools will help shave off those all-important seconds from load time - improving its SEO performance wherever your customers are in the world.